Posted goal
$28,000
The honest floor. Adopted 2026‑08‑13 as D9
Thirty-seven plates, thirty-four marks, ten documents and a seeded generator exist. An audience does not. Everything before launch day is one job — turning a finished body of work into three thousand warm people — and everything after it is a publishing operation that happened to run a campaign.
The owner session of 2026‑08‑13 adopted all nine decisions in §14 below, closed the D2 accent value, and rebuilt the funding model downward. Eight figures on this sheet were superseded and have been corrected in place. The strategy, the four audiences, the channel plan and the launch gate are unchanged. What changed, why, and what to do about it is set out on TB‑5 — the plan of action.
The Bloom is a found-document horror property that happens to be playable. Framed that way it enters an ecosystem — analog horror, ARG, worldbuilding, prop-document collecting — that grows organically at zero cost and rewards exactly what is already made. Framed as a FiveM server it competes with a thousand clones on the one axis it refuses to compete on.
A publishing cadence, not a campaign. Every week one artefact leaves the district: a vertical film, a still plate, a long reading, a members-first drop. The property already holds enough material to run this for six months without new production. It is the only mechanism that builds the list and the only line that must never slip.
The free PDF is the lead magnet; the printed dossier is the hero reward. Somebody who downloads ten municipal forms and reads them is not a lead — they are a backer who has not been asked yet. It costs nothing, it is already built, and it opens an adjacent market nobody has counted: the tabletop handout audience buys document sets on purpose.
Do not launch on a date. Launch on a list. The campaign goes live when the pre-launch page holds 2,500 followers, not when February arrives. This is the same discipline the project already applies to canon — nothing is true because it is scheduled — and it is the single strongest predictor of a funded campaign.
The Bloom is a found-document horror property. The server is where you can enter it.
The distinction is the whole strategy, and it survives every constraint the project has already set. Each of the campaign rules reads as a handicap against the wrong category and as correct genre grammar against the right one.
| Existing rule | As a FiveM server | As a found-document property |
|---|---|---|
| Never depict or name the cause | A handicap — competitors show the monster | The genre's core pleasure. Analog horror is the withheld answer |
| No creature on key art | Costs you the thumbnail | Correct grammar. The document is the image |
| "Zombie" is survivor slang only | An internal nicety nobody outside sees | The signature. Institutional language is the horror |
| Post records, not the address | A restriction on promotion | Simply how content works in this ecosystem |
| No date, count, capacity or platform reference | Removes every conventional proof point | Removes nothing. A record does not carry a player count |
| Nothing rots — dry crust, not decay | An interesting art choice | The one differentiator against every zombie property on the internet. Lead with it |
The framing softens no rule. It reveals that the rules were always genre-correct, and were only ever handicaps against the wrong category.
| # | Audience | Where they are | What they want | Backs at | Role |
|---|---|---|---|---|---|
| 1 | Found-document & analog horror readers | r/analoghorror · r/ARG · YouTube analog-horror · TikTok lore · r/lostmedia | More documents. The next page | $10–75 | Volume. The list is mostly these people |
| 2 | Worldbuilders & prop collectors | r/worldbuilding · r/rpg · Delta Green & Call of Cthulhu circles · Itch.io | A physical object that behaves like a real document | $75–300 | Average pledge. Small in number, they carry the money |
| 3 | Serious-RP players tired of the clones | r/FiveM · r/gtaonline · whitelist Discords · RP streamer chats | A server that respects them. A home | $45–150 | The product's actual users. Smallest now, largest later |
| 4 | Design & typography people | Are.na · Cargo · r/graphic_design · Typewolf | Craft. Systems. A well-set form | Rarely | Amplification. They do not back — they make others look |
Building the list entirely from audience 1 and discovering at launch that nobody wants to play anything. Audience 3 gets its own dedicated channel track, opened at K+8 and measured separately, precisely so the funnel cannot drift.
TB-3 §9 forbids, in every public artefact, any reference to the platform or the build. Applied literally to every surface, the funnel never states what is being sold, and on launch day the project page has to explain an entire product to an audience that has spent four months reading municipal forms.
The property already runs two voices: institutional — the six offices, the forms — and survivor — slang, painted-over signage. The proposal is a third.
Not an institution. Not a survivor. The people who found the papers and are printing them. Plain, dry, out-of-world, no in-fiction authority, never quoted as canon, never appears on a document — and the only register permitted to say "roleplay server," "Kickstarter," a date or a price.
Everything else stays pure. Institutional voice never breaks. The lore channels never advertise. §9's intent is intact — the fiction is never cheapened by a player-count brag — and the funnel gets one honest place to convert. It resolves cleanly against the register too: publisher voice may never add canon and needs no register entry, because it is not in the world.
| # | Surface | Score | Read |
|---|---|---|---|
| 1 | Brand identity system | 5 | Finished, single-sourced, seeded, reproducible |
| 2 | Visual asset inventory | 5 | 37 plates, 34 marks, 33 rasters, 8 posters, art panels, 4K screensaver export |
| 3 | Narrative property | 5 | Ten documents with a real engine behind them. The strongest asset in the project |
| 4 | Voice & messaging discipline | 5 | Codified, prohibition-backed, enforced. Rare at this stage |
| 5 | Positioning clarity | 3 | Sharp internally. The category claim has never been stated externally |
| 6 | Owned audience | 0 | Zero. No list, no Discord, no socials, no handles confirmed held |
| 7 | Website / conversion surface | 1 | An internal review copy exists, noindex. Not a funnel |
| 8 | Email infrastructure | 0 | Nothing. No ESP, no capture, no sequence |
| 9 | Content engine | 1 | Raw material abundant; no cadence, calendar or production process |
| 10 | Kickstarter page | 0 | Not started. Goal not modelled until §4 of this document |
| 11 | Reward strategy | 0 | Not started. Proposed in §5 |
| 12 | Community infrastructure | 0 | No Discord, no moderation plan, no roles |
| 13 | Creator & press relationships | 0 | None |
| 14 | Analytics & measurement | 0 | Nothing instrumented |
| 15 | Legal / platform clearance | 1 | K1 open, K1-8 not started. Correctly gated, and correctly blocking |
| 16 | AI disclosure position | 2 | F1 correctly identifies the obligation. Wording undecided. Material — §7 R1 |
| 17 | Fulfilment capability | 0 | No print quote, no shipping model, no pledge manager |
An unusual and, on balance, a fortunate shape: supply is the slow half and it is already done. What remains is repeatable, and two people can do it. The partner delivery is substantial and correct — it led with status, carried the gate, kept the prohibitions and flagged its own over-reach. This plan builds on it and changes none of it. Where it conflicts with TB-3 §8 or §10, TB-3 wins until the owner says otherwise.
A $60,000 campaign funds roughly $25,700 of work.
The gap between "raised $60,000" and "have $25,700" is the most misunderstood number in crowdfunding, and it is why this section comes before any tactic. Every rate below is a stated planning assumption, not a fact, and each one can be argued with.
Any promise on the project page must be costed against $25,700, not $60,000, or the campaign ships a fulfilment crisis instead of a server.
The landed unit cost is TB‑FIN‑01's one live variable, and the 08‑13 rebuild found it had been understated three separate ways. It only carries itself if the price comes from a real quote and shipping is banded regionally. A physical reward priced below landed cost converts backers into losses. Three print quotes are still outstanding and are the long pole.
The 20% placeholder is withdrawn and the model carries no income‑tax line at all. The owner elected on 2026‑08‑13 not to engage an accountant, so 42.8% is a pre‑income‑tax figure and must be stated that way wherever it is used. Decided, recorded, not re‑litigated — D6 closed.
Kickstarter is all-or-nothing and the asymmetry is total. The posted goal is a marketing instrument, not a budget statement. $28,000 is the honest floor — what the project genuinely cannot proceed below — and everything above it is stretch. This does not lower the ambition; §5's ladder carries the $50–75K target explicitly and publicly. It changes the probability of reaching it from roughly a coin-flip to substantially better than one.
| Posted goal $28,000 | Posted goal $60,000 | |
|---|---|---|
| Raise $32,000 | Funded ~$14K to build. Momentum, a list, a shipped artifact, a second campaign possible | $0 Refunded. Audience burned. Property publicly failed |
| Raise $60,000 | 214% "Massively overfunded" is a headline that recruits backers mid-campaign | 100% Squeaked in |
| At the 30% mark | $9K on day one reads as this is happening | $18K on day one reads as this might not make it |
| Algorithmic surfacing | Funded projects surface. Early-funded projects surface hard | An unfunded project at day 10 is invisible |
Whether a crowdfunded reward may confer access, priority or advantage on a server of this kind is exactly the class of question this lane must not answer. Two ladders are therefore specified. Ladder A — print, digital media, credit, community role — is entirely within the creators' control and ships regardless. Ladder B, which includes in-server elements, stays blocked pending K1. Ladder A is not a compromise: for audiences 1 and 2, who are most of the money, the physical document is the reward.
The obvious tier — "your name in the register" — would corrupt the project's single source of truth. Proposed instead, and needing one owner decision: backer names appear as non-speaking clerical entries inside in-world documents — a distribution list, an intake queue, a counter-signature. Set dressing in the fiction, carrying no canon status, never characters. One bounded decision record authorises the mechanism once. §16 D3.
| Tier | Price | Name | Contents | Target mix |
|---|---|---|---|---|
| 1 | $10 | Filed | Chapter Zero as a print-ready PDF dossier · backer role in the Discord · campaign updates | 20% |
| 2 | $25 | On Record | Above · the full plate library, 37 plates at 2K · screensaver & wallpaper pack at 4K · three logo treatments | 18% |
| 3 | $45 | Determined | Above · the eight-sheet poster series as print-ready files · the world & aesthetic bible as a PDF | 12% |
| 4 | $75 | ★ The DossierThe hero tier — the page is composed around it | The physical Chapter Zero — ten forms on stock, in a records wallet, seal applied, numbered edition · plus everything above | 35% |
| 5 | $150 | Restricted Copy | Above · one screen-printed poster, backer's choice · the Restricted-treatment print · enamel pin of the knockout mark | 10% |
| 6 | $300 | Retained Materials | Above · the full eight-poster set · one archival plate print · your name as a clerical entry in a document | 4% |
| 7 | $600 | Case Officer | Above · a document written about a subject you nominate, subject to canon review and the protected-mystery rule · a numbered proof sheet | 1% |
| 8 | $1,200 | The Complete ArchiveLimited to 15 | Everything, bound. The physical master set, a hand-numbered folio, credit, and a call with the creators | <1% |
Naming check against the prohibitions: no tier implies a seventh office, a parent authority or a unifying crest. "Case Officer" is a role inside an existing remit, not a new institution; "The Complete Archive" is a collection, not a body. Verify each name against the register before the page is built.
Each stretch is a named build milestone with a stated cost, not a vague expansion. Backers fund things they can picture. Never announce a stretch goal you have not costed against the 42.8% net rate — a stretch that costs more than it raises is a promise to lose money in public.
| Threshold | Unlock | Rationale |
|---|---|---|
| $28,000 | FUNDED. Infrastructure, dossier fulfilment, first development sprint | The floor |
| $40,000 | The second district opens — the area beyond the Cut | The most requested thing in any world with a boundary in it |
| $52,000 | Full clinical & infection systems build | The mechanical spine. The one thing audience 3 cares about |
| $65,000 | Chapter One — a second dossier, written and printed, shipped to every physical-tier backer | Doubles the artifact's value; the highest-margin stretch on the list |
| $78,000 | The Archive — a permanent public reading room for every document released, free forever | Brand-building, and it converts the campaign into a standing asset |
| $95,000 | Voiced readings of the complete dossier | Genre-native. Analog horror's audio tradition, and it feeds audience 1 forever |
The half of the plan that decides whether any of the rest happens. One document a week. Four formats. Never a promotion.
30–75s. A document under a copy-stand light, revealed slowly. Room tone, a page lifting, no music sting. Publisher voice only in the end-card.
TikTok Reels Shorts
The only format with genuine cold reach at $0.
One image, one caption in institutional voice, no logo overlay, no link in the post body.
Reddit Pinterest Are.na
Reddit punishes links and rewards artefacts.
5–9 min. The full document, read dry, on screen, unhurried. No commentary track, no reaction, no face.
YouTube
The highest-leverage single channel in this plan. It is the only asset that still pays in year two.
The document itself, released to members before it goes anywhere else.
Discord Email
Order of operations: D first, then C, then A, then B. Members always see it first — the cheapest retention mechanism available.
Batch, do not drip. Four production sprints a quarter, each producing a month of drops. Four days a month buys a month of daily presence — and the plates, posters and art panels already delivered supply format B for roughly six months with no new production at all.
Four documents, four scripts
Four copy-stand sequences, one lighting setup, one grade
4 × format A, 4 × format C, 12 × format B derivatives
A month loaded into the scheduler
| # | Pri | Channel | The specific move | Cadence | Serves |
|---|---|---|---|---|---|
| C1 | 1 | YouTube | The Readings. One document a week, dry, on screen. Title convention DOC-07 — DETERMINATION OF CAUSE (1994). The asset that compounds | 1/wk | 1, 2 |
| C2 | 1 | TikTok | Format A, the reveal shot. Post 4–5× a week, not 1× — volume is rewarded and a second cut costs minutes | 4–5/wk | 1 |
| C3 | 1 | r/analoghorror, r/ARG, r/worldbuilding, r/horror, r/lostmedia. Artefacts only. Comment for six weeks before posting anything | 2–3/wk | 1, 2 | |
| C4 | 2 | Discord | The Records Office. Channels named as rooms, not functions. Members receive every document first | Daily | All |
| C5 | 2 | The list. Chapter Zero PDF is the capture. Weekly dispatch in publisher voice, document attached | 1/wk | All | |
| C6 | 2 | Shorts / Reels | Format A cross-posted. Free reach, zero marginal cost | 4–5/wk | 1 |
| C7 | 2 | The site | Off noindex. / captures, /archive holds every released document, /about is publisher voice. Every document is an indexable page — the SEO play, free | Weekly | All |
| C8 | 3 | r/FiveM & RP Discords | The dedicated audience-3 track. Not lore drops — a plain statement, in publisher voice, where players tired of clones actually complain | 1/wk | 3 |
| C9 | 3 | Creator seeding | 25 analog-horror channels, 15 serious-RP streamers. Send the dossier, ask for nothing. The only "paid" media a $0 plan can afford | Rolling | 1, 3 |
| C10 | 3 | Design communities | Are.na channel, Cargo, r/graphic_design, Typewolf. The brand system is the content | Monthly | 4 |
| C11 | 3 | Itch.io | Chapter Zero as pay-what-you-want, later a $10 print-and-play. A discovery surface with buying intent that validates the print tier before you print | One-time | 2 |
| C12 | 4 | Press | Post-funding only. Nothing to pitch until there is a number to report | Post-launch | — |
Explicitly skipped, with reasons: paid anything — no budget; X/Twitter as a primary channel — reach economics do not justify the production time; Instagram feed as distinct from Reels; server-listing sites before K1 — gate violation; Product Hunt — wrong audience entirely; influencer payments — no budget, and the property reads worse when it looks bought.
Cold discovery. An artefact, never an advert
Email captured. PDF and Discord invite delivered
Every dispatch asks for the follow, from K+10 onward
Follower count is the only pre-launch metric that predicts anything
Never in this film: a creature, the word "zombie" from any official source, a player count, a release date, a capacity claim, or gameplay footage that implies a launch commitment.
Show the page to twelve people who have never heard of the project — six from audience 1, three from audience 3, three cold. Ask: What is this? What do you get for $75? Who is making it? What would make you not back it? Gate: 10 of 12 must answer the first two correctly, unprompted. If they cannot, the page is rewritten, not defended. Answers to the fourth question go straight into the risks section and the FAQ.
Thirty days. Longer campaigns do not raise more — they raise the same amount over a longer dead middle.
Backers cancel when a campaign goes quiet or when a creator over-promises. Two mechanisms, both cheap. Updates as artefacts — every update contains something to have: a document, a plate, a print sample, never a status report with no object in it. And every comment answered — two people can do this at 880 backers, it is the highest-return unpaid labour in crowdfunding, and it stops being possible at 5,000. Do it now.
The list does not go quiet at close. The Records Release resumes the following week and runs indefinitely. The campaign was an event inside a publishing operation, not the other way round — which is what makes the server launch itself a warm launch rather than another cold start.
| Line | Timing | Model | Note |
|---|---|---|---|
| Campaign | Q1 2027 | $60,000 target | §4 |
| Late pledges / pledge manager | +7 to +45 days | +10–20% of raise | Enable it. Free money, one afternoon of setup |
| Itch.io & direct dossier sales | Ongoing from K+8 | $10 PDF · $75 physical restock | Small, steady, keeps the artifact purchasable between campaigns |
| The tabletop crossover | Q3 2027 | Chapter Zero as a scenario handout pack for horror TTRPGs | The most under-counted revenue line in this plan. Audience 2 buys document sets on purpose. Explore after the campaign, not during |
| Merch | Q3 2027+ | Knockout patch, enamel, poster restocks — TB-3 §11 already specifies the range | Low priority. Fulfilment load is real on a two-person team |
| Server monetisation | — | [K1-ROUTED] Not modelled | Whatever model applies is a platform question. This lane writes the question and routes it — §16 D7 |
The campaign does not launch until the pre-launch page holds 2,500 followers. Not on a date. Not on readiness. On the number. Owner: the owner. It may not be waived by the partner lane, and a waiver requires a dated decision record stating the projected shortfall.
At 10% conversion, 2,500 followers produce ~250 day-one backers ≈ $17,000 ≈ 61% of a $28,000 goal on day one. That is the shape of a campaign that funds. Below 1,800 it is a coin-flip; below 1,200 it is a public failure with an audience watching.
If the gate is not met: slip four weeks, diagnose which channel underperformed, reallocate the next production sprint toward it. Do not launch anyway. Do not lower the goal below $28,000 — that is the honest floor, and going under it means shipping a promise you cannot fund.
Views, subs and members feel better and predict nothing. Followers are pre-committed intent
Everything after day 3 is determined by day 1
This is what makes campaign two possible
| Metric | Target by K+16 | Reviewed |
|---|---|---|
| Kickstarter followers | 2,500 | Weekly |
| Email list | 2,000 | Weekly |
| Email → follower conversion | ≥40% | Weekly |
| Discord members | 1,500 | Weekly |
| YouTube subscribers | 3,000 | Weekly |
| Average view duration on Readings | ≥50% | Per video |
| Chapter Zero downloads | 3,500 | Weekly |
| Download → email retention at 4 weeks | ≥60% | Monthly |
| Weekly net follower addsThe number that predicts the gate | ≥150 from K+10 | Weekly |
The source sequence is right that no date can be committed behind an open gate. What this adds is a calendar overlay anchored to K-day — the day K1 closes — so that the moment the gate lifts there is a dated plan already loaded rather than a planning exercise starting from zero. Target K-day is 2026-09-30. Every row shifts with it, one for one.
| Quarter | Milestone | Capability unlocked |
|---|---|---|
| Q3 2026 now | K1 closed. Findings dispositioned. Engine built, unpublished | Public work becomes legal to do |
| Q4 2026 | Engine running. 1,800 followers. Pre-launch page live | An audience exists for the first time |
| Q1 2027 | Campaign funded. ~880 backers. ~$25.7K to build | A funded runway and a customer list |
| Q2 2027 | Fulfilment complete. Dossier in ~400 homes. Chapter One in production | A referral object in circulation |
| Q3 2027 | Server launch to a warm list. TTRPG crossover explored. Campaign two scoped | A launch that does not start from zero |
| # | Deliverable | Owner | Gate |
|---|---|---|---|
| Decision & governance | |||
| D-01 | F2 resolved — one visual system, contrast re-verified | O | P1 exit |
| D-02 | B11 rewritten with the generative-imagery line | B | Any publication |
| D-03 | Register entries: Brennick, Infected presentations, Plate IV disposition | P | P1 exit |
| D-04 | Decision record authorising the clerical-entry mechanism | B | Tier 6 |
| D-05 | Publisher-voice register defined and added to the brand platform | P | All public copy |
| D-06 | Tax position — closed by owner election 2026‑08‑13. No accountant; 42.8% is pre‑income‑tax | O | Closed |
| D-07 | K1 closed, K1-8 complete | O | Everything |
| Infrastructure | |||
| D-08 | Handles claimed: YouTube, TikTok, Reddit, Discord, IG, Itch, Are.na | P | Do now |
| D-09 | Domain secured — bloomrp.com noted available, verify | O | K1-8 |
| D-10 | Site rebuilt as a funnel; noindex removed at K-day | O | K+0 |
| D-11 | /archive — every released document as an indexable page | O | K+2 |
| D-12 | Email platform wired: capture, double opt-in, welcome | O | K+1 |
| D-13 | Discord built: rooms not channels, roles, moderation, rules | P | K+1 |
| D-14 | Analytics: site, email, KS referrer tagging, UTM convention | O | K+0 |
| Content engine | |||
| D-15 | Records Release editorial calendar, 26 weeks, with a register-check column | P | K−4 |
| D-16 | Copy-stand shooting setup and locked grade | P | Sprint 1 |
| D-17 | Production sprint 1 — 12 weeks of A/B/C/D banked | B | K−2 |
| D-18 | Chapter Zero lead-magnet PDF, print-ready, publisher-voice colophon | P | K+1 |
| D-19 | Weekly dispatch template | P | K+1 |
| D-20 | Reddit participation log — six weeks before any post | P | K+4 |
| D-21 | Creator list: 25 horror + 15 RP, with a personal line each | B | K+5 |
| D-22 | 15 dossiers printed for seeding | O | K+6 |
| Campaign | |||
| D-23 | Key art — see R1 before it is made | P | K+12 |
| D-24 | Reward ladder finalised, names checked against the prohibitions | B | K+12 |
| D-25 | Project page, all eleven blocks | B | K+14 |
| D-26 | Campaign film, 2:30, cut and graded | P | K+14 |
| D-27 | Pre-launch "notify me" page | O | K+10 |
| D-28 | Comprehension test run, 12 people, gate passed | O | K+14 |
| D-29 | Update calendar for all 30 days, pre-written | P | K+15 |
| D-30 | FAQ built from comprehension-test question 4 | P | K+15 |
| Fulfilment | |||
| D-31 | Print quotes, three vendors, physical dossier | O | Blocks §4 |
| D-32 | Shipping model — regional bands, confirmed rates | O | K+12 |
| D-33 | Pledge manager selected and configured | O | Close +7 |
| D-34 | Fulfilment timeline, honestly stated on the page | O | K+14 |
| # | Severity | Risk | Mitigation |
|---|---|---|---|
| R1 | Highest | AI disclosure. 37 plates were made with a generative image tool. Kickstarter's submission flow asks creators about AI use, and game and horror audiences respond strongly to it. An inaccurate or late disclosure converts an obligation into a misrepresentation — B11's own standing warning | (a) Disclose plainly and early, in publisher voice, in the project page itself, before anyone else finds it. (b) Make the key art, the page hero and the film's title frames human-made or substantially human-reworked — these are the assets that get screenshotted, and the campaign's most visible surfaces should not be the exposed ones. (c) State the distinction precisely: a generative AI image model produced the photographic plates; the mark and infection plates come from deterministic seeded procedural code written in-house, which is not the same thing and should not be conflated in either direction. Whether any of this satisfies platform policy is not this lane's call — route to the owner and counsel |
| R2 | Existential | [K1-ROUTED] Platform terms and crowdfunded rewards. Whether a campaign of this kind, and rewards that touch the server, sit within platform terms | The question is written, not answered. Ship Ladder A, which is entirely out-of-server. Ladder B stays blocked. K1 governs |
| R3 | High | Zero-list launch. The classic Kickstarter failure, and the project's live exposure | The §10 launch gate. It is the only real defence, and it must not be waived |
| R4 | High | Goal set too high. All-or-nothing turns a 90%-funded campaign into $0 | Post $28,000, carry the ambition in stretch goals |
| R5 | Medium | Audience mismatch — a list of horror readers who will never play | The dedicated audience-3 track, opened at K+8 and measured separately |
| R6 | Medium | Fulfilment underpricing — a physical reward that loses money per unit | D-31 before the model is locked. Regional shipping bands. Do not average international into domestic |
| R7 | Medium | Handle and name squatting. The property has been discussed in public documents and the name is generic enough to be taken | Claim every handle now — this is not publication. Domain per D-09 |
| R8 | Medium | Two-person bandwidth. Both owners have other work | Batch production. Four days a month is the load. If a sprint slips, cadence slips — not quality |
| R9 | Medium | Canon leak into marketing. A public asset asserts something the register does not hold | Every public asset passes a register check before scheduling — a column on the D-15 calendar |
| R10 | Medium | The gate slips. K1 takes six months, not eight weeks | Phase 0 is entirely gate-independent and absorbs the slip productively. The plan shifts one for one and loses nothing |
All nine were adopted at the owner session of 2026‑08‑13 and recorded in TB‑DEC‑01 Rev. 2. The campaign ops console stores state in browser‑local storage and will always show "9 decisions open" — it is not a source of truth. What is genuinely still open is a different list, and it is on TB‑5 §10: the stage question, the D4 proposal cycle, Sarrow, a zone name, three print quotes and one counsel packet.
| # | Decision | Blocks | Status |
|---|---|---|---|
| D1 | Publisher voice — is a third, out-of-world register approved, and scoped to the four surfaces in §2.3? | All public copy | AdoptedPublisher voice approved, scoped to exactly four surfaces |
| D2 | Which visual system — Civic Signal, the partner's, or a reconciled third | P1 exit, every asset | AdoptedThe recovered palette is the system. Accent value closed — TB‑DEC‑02 |
| D3 | Backer names as clerical entries — approved as a bounded mechanism with one decision record, or rewards carry no name at all? | Tier 6 | Adopted |
| D4 | New characters and Infected presentations — register entries, or held as proposal | P1 exit | AdoptedProposals P‑01/02/03 drafted. Ratifications inside a locked decision, not new canon |
| D5 | B11 claim 5 wording — the generative-imagery line, including the procedural / AI distinction in R1 | Any publication | AdoptedWording still routes to counsel, in the single packet |
| D6 | Tax treatment — an accountant confirms the rate, replacing the 20% placeholder | Goal posting | AdoptedClosed by owner election — no accountant, no income‑tax line |
| D7 | [K1-ROUTED] Reward ladder — Ladder A only, or is Ladder B routed into K1's scope? | Tier design | Adopted |
| D8 | Plate IV cranial involvement — canon entry, or withdrawn from anything published | TB-2 publication, key art | AdoptedPlate IV's withdrawal is proposal P‑03 |
| D9 | The posted goal — $28,000 as recommended, or the owner's own number | Everything downstream of §4 | Adopted$28,000 posted goal |
Marketing spend is $0 and the whole plan is built to run there. If that changes, spend in this order — each tier assumes the one above it is funded. Break-even test for any paid spend: cost per Kickstarter follower must stay below $1.70. At 10% conversion and a $68 average pledge, $1.70 a follower returns $6.80 gross and about $3.00 net of leakage. Above $1.70 the spend is not paying for itself and should stop.
The highest-response unpaid outreach available. A printed document set is a gift people answer
$30/day for 30 days, one creative, one audience. The only reliable way to buy followers — test it small before the gate, not after
$2,500 + $1,000. Retires R1's most exposed surface and R3 simultaneously
The team is two people. At 880 backers, fulfilment is the thing that breaks
If all six hold, this campaign funds. If any one fails it does not — and the one that fails is knowable in advance.