The Bloom · provisionalBrand bookTB‑1 IdentityTB‑2 WorldTB‑3 CampaignTB‑4 PlanTB‑5 ActionContent library
The Bloom — Brand Book
The Bloom
Brand book — identity, world & campaign
FORM TB‑0
REV. 1 · CONSOLIDATES TB‑1 / TB‑2 / TB‑3
SHEET 1 OF 1
District 04
Chapter Zero · District 04‑L · FiveM serious roleplay
Six offices.
Every one of them
did its job.

Every other server gives you an outbreak. This one gives you a filing system that was working correctly the entire time.

Project
TheBloomRP
Derived from
DOC‑01 → DOC‑10
Status
PROVISIONAL — K1 OPEN
Sheets consolidated
TB‑1 · TB‑2 · TB‑3
Contents thirteen chapters + library
Everything else

This book is the argument. The library is the arsenal.

Every asset in the system — marks, state series, office marks, 37 photographic plates, posters, signs, banners, store and social, screensavers and patterns — each savable as PNG or JPG, each group downloadable as a package.

Open the content library →
01The Story what actually happened

Nobody was corrupt.
Nobody was lazy.
Nobody lied.

Six municipal offices each did their job correctly, to the letter of their remit. The district died anyway — because every one of those remits excluded the thing that would have caught it. That is the entire engine, and it is why this is not a zombie server.

First Fall

The original collapse.

Far enough back that the institutions rebuilt and the forms were revised. CW‑114 is on Rev. 6. Somebody sat down and improved that form five times.

Second Bloom

The present crisis.

Begins with authorised works cutting an unrecorded ash‑bearing stratum at 2.4–3.1 m. Not a breach of procedure. Procedure was followed.

District 04‑L

Where you live.

One supply zone, one works site, six offices, and a line that closed twenty‑six minutes after its effective time.

DateRecordWhat happenedWhat was concluded

Eight months, start to seal. Every date above sits on a real document in Chapter Zero. The server opens the day after the last one.

The line that starts the brand

“Asked the office twice what to record it as. There is no box for it.

T. Brennick, inspector — DOC‑02 §2

The line that ends it

“A parameter that has not been determined is not a parameter in exceedance, and no action arises in respect of it.”

WA/C/19‑041 — the last document in the dossier

02Position the gap in the market

Every FiveM server brands like a game. This one brands like the institution that failed to notice — a position nobody in the category occupies.

SegmentHow they brandWhat it leaves open

In a list of logos that shout,
be the one that files.

03The Mark the box it has no name for

The mark is a classification tick box — the most banal object an institution owns. Inside it is the growth, and the growth is not sitting in the middle like a creature. It is on the wall.

Brennick's finding was that the growth appears on the clean face of the intake screen as well as the dirty face, which silt cannot do. So in the mark the box's wall is the screen: crust on both faces, and in the middle it has eaten through. The boundary is now made of the thing the boundary excluded.

The box

A classification field. Sharp corners, never rounded.

The wall = the screen

Colonised on the clean face as well as the dirty one.

The breach

Where the boundary is made of the excluded thing.

The front

Advancing, not arrived. Flecks sit beyond it.

The state series — Chapter Zero in five glyphs

04Logo System three treatments · dark master
Sealed — the master

Pale on near‑black. The default everywhere: avatar, listing, overlay, loading screen.

Restricted — duotone

Boundary in pale, the excluded thing in red. Seals, warnings, season art. Never a default.

Knockout — solid

The field filled, the growth cut out. Highest impact small; merch and patches.

Small‑size behaviour — two masters, not one

Below 64px the filaments silt up, so a coarse master carries fewer, heavier branches. What survives to 16px is the asymmetry: a box whose left edge is wrong. That is the recognisable trait, and it is enough.

05Colour ash on paper · contrast verified
Two states

Paper is the record — documents, Kickstarter, print. Sealed is the district after 02·09 1740 — Discord, loading screens, overlays.

Restricted red

Stamps, seals, refusals and the line. Never a fill, never decorative. Its scarcity is what makes it mean “refused”.

The one exception

The clinical anatomy renders are the single place colour is permitted — crimson colony, hot tips at the advancing front — because they are diagnostic instruments.

06Typography Archivo Narrow · IBM Plex Mono
Aa
Archivo Narrow — 400 / 500 / 600 / 700

Display, headings, labels and running copy. Uppercase and tracked hard for institutional voice — the tracking is not styling, it is what the source forms do to fill a fixed printed field.

01
IBM Plex Mono — 400 / 600 · tabular

Every value, reference, date and result. Tabular figures always on — the forms are columns of numbers and they must line up.

Growth is not silt. — T.B.

Third register: the margin. Handwriting only where a person wrote outside the fields provided.

Both faces are OFL and free for commercial use, embedded as subsetted woff2 — the identity carries its own typography anywhere, with no CDN and no licence to renew.

07The World The principal city, re‑zoned

One grade across everything: overcast or sodium, roughly 18% saturation, lifted blacks, chalk highlights. No neon, no teal‑and‑orange. The brightest object in almost every frame is a sheet of paper.

Rule 1 — nothing rots

The material is pale, fine and dry to the instrument. Everything else in the genre is wet.

Rule 2 — the set dressing is the paperwork

Every wall, gate and standpipe carries a notice that is technically correct.

Rule 3 — no monster is explained

Nothing on the server names a cause. A player who thinks they solved it is playing correctly, and is wrong.

08The Infected four presentations · drawn from the post-mortems

Taken from VB/UP/0411, not invented: a pale, dry, adherent growth that does not slough with irrigation and continues after death. Each plate pairs the presentation with a clinical render of the same stage inside the skull.

Why Stage I is the whole game

At Plate I an Infected is a person with a cough who still talks, still passes at the line, still files a claim. No test exists. The horror is that the roleplay continues.

The tell

The genre standard is a creature that listens. Ours is the opposite: they cannot hear you, you can hear them. They are audible because they are suffocating.

Not a zombie

“Zombie” is survivor slang. No institution, document, medical record or official voice ever uses it.

09The People four names already in the dossier

Access tier is the status ladder and it already exists in the fiction — CR‑6 refuses on the applicant's tier, not their merit. Tier 1 public · Tier 2 clinic/laboratory · Tier 3 by sponsorship · 4(c) restricted.

10Signs three registers · in world and out

The city talks to you constantly, and it is always technically correct. In‑world signage and out‑of‑world marketing are one system — which is the point.

11Campaign post the notice, not the monster

Horror art dies in a dark store UI; the rule is one bright element against black. Ours is a lit civic notice telling you the water is fine. At thumbnail size the key art resolves to a single glowing white rectangle — which is also the pitch.

12Launch four beats · documents, in order

Research on FiveM promotion is consistent: posting your IP is ineffective and unwelcome. Share records and events, not the address.

13Rules & Gate hard, not stylistic
Never
  • A creature on the key art. The Infected never front a campaign asset.
  • The word “zombie” in any institutional voice, mark or document.
  • Neon, gradients, bevels, glow on the mark, or a skyline.
  • Naming the cause, or teasing an answer the fiction will never give.
  • A seventh office, a parent authority, or a unifying crest.
Always
  • One bright element against black. The page is the light source.
  • A real form reference on every surface — it costs nothing and it is the texture.
  • Server address in the footer, at retention‑line size. Never in the headline.
  • Vector master, with a separate coarse master below 64px.
  • Reconcile against docs/brand/thebloomrp-brand-platform.md before anything ships.
Status of this book

A proposal. Not canon — no status tag, no source line in the register. Faction and character canon has no source at all, so everything in chapters 07–09 is a proposal for the frame, not a lock. It answers no protected mystery, names no cause, and adds no institution whose remit is to notice.

K1 — unresolved. Questions, not conclusions.

K1‑8 trademark search not started, and not started by this book. K1‑1 / K1‑2 remain questions for counsel. Domains to be re‑checked at date of use. Nothing here is cleared for external publication.

Not DeterminedBrand · external exposure

The forms do not degrade. The supply chain does.

Next

Everything referenced in this book — and a great deal more — is in the library, ready to download.

Open the content library →